With the Master's Tournament finishing up this Sunday, you can see how much wealth is attracted to Augusta, Georgia, every year. Whether it be the tickets that are thousands of dollars, or the cheap concessions when you get in the gates of Augusta National, the whole tournament is a marketing and economic masterpiece.
Cities surrounding Augusta have said the tournament's economic impact is around $1 million annually. Patrons stay even a few hours away from the course during the event, leading to a boost in local economies all over the state of Georgia. It leads to an opportunity for these other cities to show off what they have to offer as well.
Even venturing out of the state, all the way to Greenwood, South Carolina notices the impacts. They host golf-themed events and ensure all the golf apparel and equipment is stocked up, as they find that is what most attendees of the event are looking for.
1 comment:
I think this just demonstrates how important regional approaches to attracting/encouraging tourism are very impactful to states' economies and can sometimes even cause ripple effects as observed here.
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