Multi-National Corporations (MNCs) are having a problem with protests because of their sponsorship of the Olympics in Sochi. Coke, McDonald's and other corporations are not boycotting Sochi because they know it will bring in lots of profits. Russia's anti-gay laws have created a lot of protests and backlash.
Some Americans would like MNCs to highlight this homophobic problem because it could make a difference and shine a light on the problem but they have decided not to. What is surprising is that Coca-Cola, the oldest Olympic sponsor usually has a good record on gay rights in the U.S. Yet they are going against their values for the Olympics.
The Olympics gets thousands of international viewers that can bring in profits yet this human rights debate has put 10 major corporate sponsors in an awkward position. This has changed the focus of the games, and has reflected poorly on the companies willing to participate. But what are the incentives?
http://america.aljazeera.com/articles/2014/1/31/olympics-sponsorsfaultedforgoingtosochi.html
Some Americans would like MNCs to highlight this homophobic problem because it could make a difference and shine a light on the problem but they have decided not to. What is surprising is that Coca-Cola, the oldest Olympic sponsor usually has a good record on gay rights in the U.S. Yet they are going against their values for the Olympics.
The Olympics gets thousands of international viewers that can bring in profits yet this human rights debate has put 10 major corporate sponsors in an awkward position. This has changed the focus of the games, and has reflected poorly on the companies willing to participate. But what are the incentives?
http://america.aljazeera.com/articles/2014/1/31/olympics-sponsorsfaultedforgoingtosochi.html