People are well aware of many
industries that were impacted dramatically by the COVID-19 pandemic such as
aviation, manufacturing, leisure and hospitality, etc. Only a few pay close
attention to the alcohol industry. While many suspect a cut back from alcohol
due to the shutdown of bars and restaurants along with fewer social
interactions where alcohol is involved, alcohol consumption has spiked during
the pandemic.
One of the biggest drink
trends is that people are becoming more willing to try adventurous drinks and
drinks from countries that usually don’t attract mainstream consumers. Odd
things like peanut butter or banana-flavored whiskey have since become very
popular, so do Austrian and Greek wines. For example, the Wine Society's sales
of Greek wines totaled £500,000 in 2019, rising to £700,000 last year, and £2m
so far in 2021. Meanwhile, demand for its Austrian bottles increased from
£900,000 in 2019, to £1.4m in 2020, and £2.1m this year. Many liquor store owners
suspect that it is because people are trying alcohol from the countries (in
this case, Austria and Greece) that they were going to travel to but canceled
the plan due to COVID. Besides, people have more time and energy to be creative
with their drink menus since they are stuck at home with nothing better to do.
And alcohol with odd flavors sometimes brings pleasant surprises to boring
quarantine times.
Not only are people more
adventurous in their drinking choices, but also their drinking habits. Before
COVID-19, more than 25 percent of American adults admitted binge drinking,
according to the National Survey on Drug Use and Health. In the first few weeks
of lockdowns, alcohol sales jumped 54 percent over the previous year.
Easier access to alcoholic
beverages is playing an important role in the phenomenon of increasing alcohol
consumption: almost every state relaxing its alcohol laws in 2020 in an effort
to keep local economies afloat, and liquor stores are now classified as a
COVID-19 essential service in all but 3 states.
Credit: https://www.bbc.com/news/business-58992784