This weekend the best mens college basketball teams will face off competing for a spot in this years national championship. For fans, this will be amazing basketball and sport to watch but there is another side to it. These high-stakes matchups provide some of the most lucrative events for sports betting apps, with nearly $3 billion wagered on this years March Madness alone. 6 years ago sports betting was illegal under federal law, now sports betting is rapidly expanding throughout the nation and is continuing to grow. 38 states have legalized sports betting, and new states are seeming to follow by the day.
One large topic revolving legal sports betting is how it enables big business, which for sports betting sites includes advertisements. Draft Kings for example is a largely advertised site, and as long as it is not misleading or deceptive they can advertise legally. A pro of this is how it guides the average consumer away from illegal gambling markets to legal ones, which raises tax revenue for governments and helps consumers avoid fraud. But the downside that some consumers are complaining about is advertising convinces more people to gamble, most importantly underage consumers (under 21) and recovering gambling addicts. A recent study shows recovering addicts complain that the deluge of ads presents a constant temptation to place another bet.
So what is the right decision? The United States Government are seeing the tax revenue roll in ever since legalizing spots betting, but is it regulated enough? For example are professional athletes who see a line or their own prop bet going to play differently, or even wager on themselves illegally? Only time will tell and as the rise of sports betting continues to grow, more regulations will be put in place to ensure it is completely legal as well as engaging for the consumer and participating market.
Article from the New York Times: The Morning