For many American’s, BlackBerry is
only thought of being a one-time smartphone pioneer that was quickly replaced
by Apple’s iPhone in the early to mid 2000’s. Since the craze to own a BlackBerry
is but an ancient memory, BlackBerry has not been considered a strong competitor
in the smartphone market for almost a decade. But, that may be about to change
because on Friday, BlackBerry announced plans to buy rival Good Technology for
$425 million. With news of the acquisition becoming public, BlackBerry has also
stated that within the next two years, a new, BlackBerry-Good Technology
unified product would be released in hopes of boosting their ability to manage “internet
things”. By doing this, Blackberry hopes to win new customers by shifting their
priority focus to device management software for enterprise customers and
taking ahold of the smartphone market once again.
In short, after the acquisition is
complete, BlackBerry is expected to earn around $160 million in revenue by late
November for this year alone. But, with this new acquisition, will BlackBerry
become a strong competitor in the smartphone market, or will they become obsolete
while Apple and Android thrive?
Link: http://finance.yahoo.com/news/blackberry-acquire-good-technology-425-121303077.html
Link: http://finance.yahoo.com/news/blackberry-acquire-good-technology-425-121303077.html