According to the National Retail Federation, consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion in 2021. That is up from the $8.05 billion U.S. citizens spent in 2020, during the pandemic. On average, consumers plan to spend a little more than $100 on costumes, candy, decorations and greeting cards, about $10 more than they spent last year. Americans are nearly back to pre-pandemic levels — at least for Halloween, anyway. The NRF says 65% of Americans plan to participate in Halloween activities this year, just under the 68% that planned to participate in 2019, before the pandemic. That is great news for state and local economies who earn revenue from all the pumpkin patches, hay rides, and corn mazes.
Since there will be more people out trick-or-treating than last year, homeowners will have to make sure to have more candy out for children. The Mars Chocolate North America factory in Topeka can produce 14 million bite-sized Snickers candy bars and 39 million M&Ms — enough to fill 1.5 million fun-sized packs — each day, according to some reports. That’s about 8,000 pounds of cocoa butter, and 117,000 pounds of peanuts. States like Kansas will play a starring role in filling the candy bags on the holiday. Milk from western Kansas dairies is dehydrated and turned into milk powder that likely makes it into candies all over the U.S. and the globe. In a country hindering from a worker shortage and a supply chain crisis, at least we can thank Halloween for maybe sparking some economic growth into our economy.
Source: Halloween brings an economic treat (farmprogress.com)