This article discusses the emergence digital data as the most
valuable resource in the digital world. The world’s most powerful companies with
control of enormous amount of data such as Google, Facebook, Apple and
Microsoft have been benefitting from using data they possess to enhance their
profit. These companies collectively racked up over $25 billion net profit in
the first quarter of 2017. Virtually all the revenue growth in online
advertising goes to Google and Facebook. The companies with vest data surveillance
also have control over new entrants in the industry. They are constantly monitoring
startups and buy them out if they are considered to be posing threat in the
future. This raises questions on antitrust issues. Because the nature of the
cases that are different from industrial era, different approaches to antitrust
issues have been suggested.
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