The Super Bowl is one of the most watched sporting events in the world, and this year, it's being held in the Big Easy. New Orleans, already a bustling tourist destination, will host the biggest sporting event in the United States. Last year, the Super Bowl generated $480M in economic impact. The estimations for this year are nearing $600M. The Super Bowl falls right in the middle of "Mardi Gras season", New Orleans's busiest time of year. Restaurants, bars, gift shops, and everything in between will see a massive revenue boost with the increased number of people. More shifts will be worked, more foot traffic and many more drunkards will be recklessly spending their money - all boosting the economy! New Orleans also recently hosted the Sugar Bowl - with Notre Dame and Georgia facing off in a battle on January 2nd.
I had the chance to speak with some business owners in New Orleans, and they mentioned this time of year is huge for them usually from Mardi Gras, but with the Super Bowl added on top, they are expecting to do very well over the coming weeks.
The Super Bowl will be a fantastic mood lifter for New Orleans after the tragic terrorist attack on New Year's Day in the French Quarter.
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