The Superbowl was held at Allegiant Stadium in Las Vegas, Nevada. The Superbowl brought in an estimated $500 million in revenue. The Las Vegas Convention and Visitors Authority said that number could be lower than what future economic impact reports state. Analysts predicted around 330,000 people would visit Las Vegas for the game and its festivities. But it's now reported that the number could reach as high as 450,000. Spending over the weekend could reach as high as $1.1 billion. Steve Hill, president and CEO of the LVCVA stated, “Anecdotally, it looks like the estimates that we’ve been putting out are gonna be a little conservative,” also, “Just talking to the properties about how the week went for them — better than expected, which expectations were pretty high. So, we’re pretty happy about that.”
There were 300 events in the days leading up to and on Sunday. Chief marketing officer Kate Wik during a presentation said that more than 100 national and international broadcast stations were on Radio Row — a media area in the Super Bowl run-up. The event generated an estimated 14,000 news stories with more than 5 billion domestic impressions. Nevada sportsbooks took in a historic amount wagered, $185.6 million in bets. TV viewership was 123.4 million viewers, according to CBS Sports. More than 202 million viewers watched at least some of the game.
Link: Touchdown! Super Bowl brings big economic victory to Las Vegas (msn.com)
4 comments:
It is incredible that even with such high numbers expected, the expectations were still smashed. I wonder if this could be because of the location, or simply because the numbers were higher than expected. It will be interesting to see if this growth continues when the Super Bowl is not in one of the biggest party cities in the country.
Any city would love to have the SB hosted, but there are only so many that could support the amount of economic activity.
I wonder how much higher the $185.6 million in bets is than past values, I would like with how normalized sports betting has become recently it is probably a substantial difference. It seems like overall this was a good year for the NFL which had seen lower viewership a few years ago, which is reflected in the economic activity of the super bowl being much higher than expected.
I wonder with how well the SB went this year, if the spending will be the same from the consumers if it wasn't held in Las Vegas and instead in some other city.
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