Now Pay Up

The article is about the trend of newspapers to stop providing free online- news. Their "simplest approach" is to set up pay walls, which makes readers pay to read the full articles. However, a newspaper, by doing so, compromises a significant portion of its revenue coming from online advertising. Dealing with this arising problem, some publications have come up with more flexible methods to make readers pay. The Financial Times, for example, only starts charging readers after they view a certain number of articles.