Just when everyone is talking about Hyundai's incredible surge in the car industry and the high demand for hybrids, diesel is attempting to make a comeback. This article discusses how "European automakers are coming out with with series of of incentive and ad campaigns designed to improve perception, promoting the fact that new diesels' emissions are on par with their gasoline-powered counterparts, get up to 30 percent better mileage, and are in some ways greener than hybrids, which suffer from problematic battery-dispoal issues". It should be interesting to see how the European market responds to these new product lines. With both American and Japanese automakers shelving plans to bring more diesels to the United States, this may present a good opportunity for European automakers to make a run for the market. It should be interesting to see how Mercedes-Benz, BMW, Volkswagen and other European automakers perform in the near future with their diesel vehicles.
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