Sony has opened up a new store in Nagoya, a central Japanese city. The article states how Sony is trying to be competitive against Apple as the store resembled an Apple store. It seems as though Sony is trying to catch up with its competitors instead of moving ahead. Sony will also be introducing a new online service where consumers can download anything they want from Sony's library.
Sony's finances are also improving after the downturn of the economy. With their comeback, and potential new products, Sony may be back on the road to success.
1 comment:
As more and more products become more similar. The need for more "modern" products and stores will become more of an issue for firms. And they will definitely have to advertise this.
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