In the U.S., Walmart will sell Rakuten's Kobo
e-readers, which are similar to Amazon's Kindle. The Kobo platform, created by
a Canadian company that Rakuten bought in 2011, currently offers readers
millions of titles. Walmart is showing up late to the e-book party. Amazon has
built a dominant position in the market since first launching the Kindle more
than 10 years ago. A report published last year by industry monitoring group
Author Earnings estimated that 80% of spending on e-books in the U.S. goes
through Amazon. Japan's online grocery
market could be more lucrative for Walmart.Home to more than 75 million online
shoppers, the country has the world's third biggest ecommerce market after the
U.S. and China.
http://money.cnn.com/2018/01/26/technology/walmart-rakuten-ebooks-japan/index.html
6 comments:
Both Walmart and Amazon are growing increasingly dominate in the digital sector. Other retail company's are just beginning to catch up to them in terms of online retailing. With Amazon purchasing Whole Foods last year and then Walmart buying the startup Jet.com, these two companies continue to be neck and neck with each other. I'm interested to see what's in store for the future of these two company's futures and how they'll impact the online retail sphere.
Walmart is trying to build substitution product to compete with Amazon's Kindle. The report shows that Amazon dominates the ebook market in the U.S., and in this situation, Walmart's e-readers would help both companies to improve and innovate their product, which eventually benefits the customers. I would like to see how the market future would be.
I feel that Walmart is entering the e-book market incredibly late and I predict it will not be all that successful. Kindle and Amazon prove to monopolize the ebook market and we have to remember that ebooks are also available on many smartphones and tablets as well, products many consumers already own. Walmart should be looking to partner with other companies offering newer, more cutting edge products.
I would start dumping all of your shares of Walmart as soon as possible. Their profitability is in decline and Amazon will prevail in the market despite Walmart's new partnership efforts.
Amazon is unlike anything we have ever seen. It has the ability to threaten companies across several different industries. What baffles me is the amount of older individuals who use their services. It seemed to me that it would be unlikely they would want to use such a service that is provided strictly online.
Yes it would be extremely interesting to see what would happen if Walmart will sell these e readers because Amazon's Kindle is already well established in the market, indicating that consumers who are familiar with online e books will resort to Amazon's kindle. Walmart's e reader would really have to stand out in terms of their unique selling point in order to compete with Amazon's kindle.
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