Wednesday, April 10, 2013

Morocco's tourism looking to UK and Germany

Unlike its North African neighbors such as Egypt and Tunisia, Morocco hasn't experience significant decrease in tourism. Tourism is the most important industry in the economy, employing some 470,000 people in this country of 32 million and being the main source of foreign currency. More than half of Morocco's 9.3 million visitors in 2011 were French and Spanish, but those groups arrived in smaller numbers and stayed fewer nights due to financial crisis in their nations. As a result, tourism industry's growth was only 1% in 2011, a very slow rate compared to the past. Morocco is targeting visitors from Germany and the United Kingdom, as well as wealthy Arab tourists from the Gulf, who tend to stay longer and spend more than other tourists. The country is focusing on sea and sand tourism with an intention of expanding into mountain and desert tourism. It is quite surprising that Morocco hasn't been approaching East and South East Asian market where many countries are developing quickly.
Source: http://news.yahoo.com/morocco-looks-uk-germany-beef-tourism-214605526.html

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