Is It Art, or Is It Just Real Estate?

In this article from the New York Times, they discuss marketing tactics used from real estate developers. High end real estate is usually bought and sold by people who have an appreciation for art. Thus, we are starting to see art exhibits take place at new high end developments as a way to catch peoples attention and set them apart from the crowd in the ever competitive market. I think this is a great idea by those developers who have the extra capital to put on such a show for their marketing.