Friday, April 22, 2011
"Green" Fad Diminishes
The trend of "going green" has been popular the past few years. Many household cleaning companies introduced new products to satisfy consumer tastes and preferences in this category and despite the higher price tag, consumers bought the products. Now, however, with the recession recovery going slowly, the willingness to spend more on "green" products have vanished. Consumers' current concentration is on cost, not the environment. Trends change quickly, and firms are waiting to see when incurring expenses for such products will be worth their while.
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5 comments:
it is sad to see that "going green" is simply a fad which is marketed to the public in an attempt to win the minds of consumers. These green goods are seen as luxury items which the general public cannot afford. For these goods to actually impact our environment, there must be a shift in the consumer patterns at a much larger scale. This can only be done by lowering the prices.
I agree that it is disappointing that people view green products as only a fad. Because a lot of the products are on the newer side,however, firms have not yet found the cheapest and most efficient way to mass produce them. I hope that firms recognize that they must lower the prices and they should do this soon by finding less expensive means of production cutting costs where they can.
As the "Green Movement" could be referred to as a fad, I dont believe it is. Yes, people have "lost interest" in paying higher prices for green products, but this is due to the super slow recovery from the Great Recession. As consumers begin to not only see, but feel economic recovery, interest in green products will begin to recover as well. With international and domestic policy changes in favor of green prodcuts and production methods, we will once again see a rise in demand for green products. Subsequently, these products will begin to drop in price as the supply of these products increases, making them more affordable for the average American.
I don't believe the "Greed" fad is diminishing at all even though it may be because we are living in hard times where we have to squeeze out every penny to pay the bills. Not to mention that the green supplies are highly correlated with the performance of the economy. I guess it's worth to save the money rather than allowing the environment to live just a bit longer by buying green products. The reality is we are all selfish in some ways. No offense for any of you here.
I agree that the Green Revolution might not be just a fad, but is instead being moved to the back-burner during the recession. That's the way Bruce Fleming of Arm and Hammer sees it. With regard to launching green products, he says Arm and Hammer has "taken a step back to think about how and when consumers will be ready," It is likely they will be ready as the economy picks up. We will then see if this trend is truly a fad.
One only needs to look to companies like Seventh Generation to see that it doesn't seem to be a fad. That company has a loyal following that has weathered the economic downturn.
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