Holiday season off to a modest start

The Thanksgiving shopping weekend doesn't appear to have been the disaster some had feared, but tempered buying and unprecedented deep discounts likely resulted in soft sales. Now, online retailers are ramping up heavy-duty deals to turn skittish shoppers into "Cyber Monday" spenders. The trade group National Retail Federation expects overall holiday spending will total about $470.4 billion, a 2.2 percent rise from a year ago and the slowest growth since 2002, and online retail is being hit along with brick-and-mortar stores.

While the crowds did come out to buy on Black Friday, many analysts say they were thinner than last year. Shoppers were also focused on bargains and smaller-ticket, practical items like blenders, apparel items such as sweaters and video games, as they worry about layoffs, tightening credit and shrinking retirement funds.

A more complete sales picture of how the Thanksgiving shopping weekend fared won't be known until Thursday, when the nation's retailers report November same-store sales, or sales at stores opened at least a year.

According to preliminary figures released Saturday by ShopperTrak RCT, a research firm that tracks total retail sales at more than 50,000 outlets, sales rose 3 percent to $10.6 billion on Friday from the Black Friday a year ago. While Black Friday isn't a predictor of the holiday season, it does act as a barometer of consumers' willingness to spend. Complicating matters is a shorter buying season -- 27 days between Black Friday and Christmas -- instead of 32 last year, putting more pressure on retailers.