Sunday, April 21, 2019
How Do the Major Streaming Services Compare Against Each Other?
Consumers have slowly started to shift away from paying for cable and satellite bills, due to the rising prices and alternatives. More and more people have opted for streaming services such as Netflix, Hulu, HBO, Amazon Prime, etc. Disney recently announced that they will be debuting their own streaming services, Disney+.
"Disney+ will debut Nov. 12 and is hoping to rapidly gain a significant audience, undercutting Netflix’s pricing, and offering a slew of exclusive shows alongside a formidable Disney library of catalog shows and films. And Apple has its own service set to launch this fall... Exclusive offerings: Disney’s leaning into its deep catalog of films and TV shows to support Disney+. If you want to watch any film in the Marvel superhero universe, any Pixar release, or any Disney classic, this will be the only place to do so. (Disney is pulling its films from Netflix, which will cut its operating income by about $150 million.)".
With Disney launching their own streaming platform, how do you think this will impact the current streaming industry? Netflix makes up ~75% of the current market share for streaming services. Will Disney be able to gain a portion of Netflix's current market share? Will people keep their Netflix account and open up an account with Netflix, or do you think people will have multiple accounts?
http://fortune.com/2019/04/19/how-do-major-streaming-services-compare-against-each-other-netflix-hulu-disney/
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2 comments:
I feel like in the long run this could have a huge impact on the streaming industry. I believe Disney would be able to gain a potion of Netflix's current market share. Many people would keep their current Netflix's and also purchase Disney+. I think the main variables that would go into purchasing Disney+ is price and family relation. If the price was reasonable I don't see why people wouldn't keep both accounts. If there were more family relation and price was a problem could possibly see somebody canceling their Netflix account.
Frustrations with cable tv subscriptions are running high and especially in our generation more and more people are perfectly fine with 1-3 of the streaming services mentioned here. The article does well, however, to point out that we must choose them carefully since the individual costs can end up adding to a large amount. Now with Disney pulling its content from Netflix and adding it to Disney Plus, we can really observe the growth of the industry. We will no doubt see new players enter the market in the upcoming years too and the increased competition can only be beneficial to us as long as we are able to fully-informed decisions about the different streaming services.
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