Thursday, March 20, 2014
Not just java: Beer and wine coming to Starbucks
Morning coffee stop, study destination, meeting place with friends, and soon to be, evening destination for wine and beer. Starbucks started serving wine and beer in one of their cafes in downtown Seattle, (no surprise), back in 2010. The company waited a while before taking the change further. Currently there are 26 cafes serving alcohol, certainly not Delaware, Ohio, with plans to increase the number to 40 by the end of the year. That is 40 out of nearly 11,000 US cafes, so I'm not holding my breath that Delaware will be on the receiving end of this deal. The move might seem bold but it is an active attempt to increase sales after the morning commute. Starbucks also plans to introduce hors d'œuvres to the alcohol serving cafes. It will be interesting to see how this change effects the brand that Starbucks has built. Could this possible be a more successful attempt on an international scale?
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Hey, if Chipotle's doing it then I feel like everyone should. Not really, but actually the new Sauza and Petron Margaritas at Chipotle have had incredible success. Based on revenue of $2.73 billion in 2012, their new menu offerings could translate into about $27.3 million to $54.6 million worth of margaritas. Starbucks will no doubt see the same increase in profits. In this day and age, every franchise is incentivized to innovate and offer whatever they can to keep an edge. It may change their image a little, but I feel like its for the best. Especially since this is now another place where I can procrastinate doing the homework I used to take there and drink instead!
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