Coffee fanatics are now even more wired

The coffee industry is probably one of the largest industries in the world, and many people feel very strongly about their coffee. A recent acquisition by Peet's Coffee & Tea of Stumptown Coffee Roasters is causing a lot of unease going forward for faithful Stumptown goers. They worry that the original and unique taste of the much smaller chain is going to be compromised by Peet's. Peet's is claiming that it has no interest in changing the style of Stumptown coffee because its reputation is what attracts customers. They simply plan on providing Stumptown with more cash in order to produce more coffee, specifically the bottled iced coffee that it is known for. Coffee connoisseurs are not convinced, and worry that the taste will change with mass production. To be determined if this acquisition will actually increase sales for both Peet's and Stumptown. Mostly likely the increase in production will result in an increase in sales, and Stumptown will go from a more local chain to a nationwide name.