We all want to be liked: Facebook's narcissist effect

Almost all college students have and use Facebook daily. It is the easiest way to update what the person has been doing or to check out other people's status. However, Facebook has become more than a mere individual updates! It also has a psychological narcissistic effect in which people want others to comment or "like" their status. Facebook, therefore, is just the latest product to recognize that basic human desire and successfully exploit it.